Paid Social Advertising Agency

Paid Social Media Advertising Services

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SOCIAL MEDIA ADVERTISING

Paid social advertising agency bringing customers to you

If you want to see success, you’ve got to fish where the fish are – and you can’t go wrong with social media. These platforms are used all the time everywhere, so it’s no wonder that the art of social media advertising is absolutely booming. 

The team at GRM Digital will craft an efficient strategy through which you can catch exactly the right fish. Be it advertising on Facebook – the king of social media – and its Messenger app, or other widely used platforms, we will ensure that the right customers are led directly to you. 

The right place to advertise

Popping up on users’ favourite apps will significantly increase your chances of being noticed and looked into. If your products and services are exactly what the consumer needs and you’re advertising it right where they spend most of their time, rest assured that you’ll see results. 

These are the services we cover: 

  • Creating TikTok ads 

  • Instagram advertising 

  • Messenger & Facebook ad management services 

  • Crafting LinkedIn ads 

  • Pinterest advertising 

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Exceeding desired goals

Through our paid social media advertising services, you can increase brand awareness and loyalty, generate traffic, leads and conversion rates, and ultimately see a highly satisfying ROI. 

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See our successful projects

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A luxury website build for a luxury British brand

Explore case
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RoSPA launches new ecommerce store with GRM digital

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Google Ads Management Services

Google Ads is the most popular pay-per-click system in the world. It’s meant to have your business appear in the form of a paid ad at the very top of the search results page when the right keywords are triggered. Our PPC team will create a holistic Google Ads campaign to highlight your business in the global favourite of search engines.

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Google Shopping Management Services

Google Shopping is a paid media channel in Google Ads that boosts the online visibility of e-commerce retailers. The GRM paid media team will craft a profit-oriented, high-performing Google Shopping strategy that’ll help your business stand out amid a vastly competitive space.

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Microsoft Bing Advertising

Bing may not be the most popular search engine in the world, but it opens up your business to a whole new range of potential customers. Our paid media professionals can leverage the unique features in Microsoft Advertising – often a more cost-effective alternative to Google Ads – and showcase your brand to specific audiences across Microsoft Edge, Xbox and Yahoo.

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Display Ads Services

As part of the Google Display Network, display ads can draw attention to your business across a number of websites, including YouTube. Our paid media experts will design eye-catching ads in different formats and strategically place them in the GDN to enhance your online visibility. 

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Paid Social Media Advertising Services

With social media being a consistently popular channel gaining new users every day, it’s an essential place for your brand to be. Paid social allows you to segment your audience and target precisely those people who are looking for products and services like yours. Our team will plan paid social campaigns that’ll increase your click-through rate & grow your brand awareness and ROI.

FAQs

What are the benefits of paid social media advertising? (vol 40, kd n/a) 

There are a lot of benefits of investing in ads on social media. The biggest ones would be: 

  • Increased revenue 

  • Increased number of followers 

  • Lead generation 

  • Stronger online presence 

  • Measurable success 

While paid social involves ads on social platforms, paid search refers to those ads that appear in result pages on search engines when a user searches for specific terms. 

 

Paid social media advertising involves placing ads on social platforms. Depending on the platform, they can come in different formats. 
With paid social, you can easily target those most likely to buy from you. It also increases brand awareness and may lead more people to follow you long-term (more online and in-person traffic). 

How does paid social work? 

Running ads works differently on different platforms. What they all have in common though is that there’s cost involved, usually per click or per impression, and that you can target relevant customers. To run effective ads, we do competitor research, take a close look at your audience and decide which ads format works best for your goals. 

Once the campaigns are live, we track their performance to make sure they’re running smoothly and see whether they need improvement. 

Do you need organic or paid social media? 

We’d argue that you need both, depending on your objectives. Organic social media doesn’t involve paid promotion, it’s owned media – so, essentially, you’re in control of it. You create posts, stories etc. in the hopes of boosting reach and engagement and building rapport with your potential customers. This is something that has solid long-term effects on your brand’s online presence. 

Paid social is a neat, cost-effective addition that can bring quicker results when you’re looking to promote new offers and products or increase sales in general. This is the short-term side of results. If you want to keep up on socials, it’s best to create a strong organic foundation and then think about paid ads. Reach out to us if you need help with this. 

Our Clients

Proud to work with world-leading brands