Microsoft Bing Advertising
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Helping your business grow with Microsoft Advertising
Microsoft Advertising (formerly Bing Ads) is a PPC platform that helps you reach a whole new set of audiences across various channels. It’s a more affordable option than Google Ads, but nevertheless incredibly effective.
As a Microsoft ad agency, the GRM team can help you if you’re looking to reach potential customers across Microsoft Edge, Xbox, Yahoo and AOL. While Bing isn’t the most popular search engine in the world, it’s still found on more than 1.5 billion devices, so it should definitely be part of your advertising strategy.
Fantastic reach & ROI
Microsoft Advertising opens up a whole new world of audiences in terms of age, income, location and other relevant details, and it does so at a considerably lower cost than some other paid media channels, such as Google Ads. Our PPC marketing professionals will help you make the most of Microsoft ads so you can see a valuable conversion rate and be happy with your ROI.
Exceeding desired goals
Through our Microsoft (Bing) Advertising services, you can leverage the benefits of lower advertising competition and achieve an increase in quality traffic that’ll help the digital presence and success of your business.
See our successful projects
Our other paid media services
Google Ads Management Services
Google Ads is the most popular pay-per-click system in the world. It’s meant to have your business appear in the form of a paid ad at the very top of the search results page when the right keywords are triggered. Our PPC team will create a holistic Google Ads campaign to highlight your business in the global favourite of search engines.
Google Shopping Management Services
Google Shopping is a paid media channel in Google Ads that boosts the online visibility of e-commerce retailers. The GRM paid media team will craft a profit-oriented, high-performing Google Shopping strategy that’ll help your business stand out amid a vastly competitive space.
Microsoft Bing Advertising
Bing may not be the most popular search engine in the world, but it opens up your business to a whole new range of potential customers. Our paid media professionals can leverage the unique features in Microsoft Advertising – often a more cost-effective alternative to Google Ads – and showcase your brand to specific audiences across Microsoft Edge, Xbox and Yahoo.
Display Ads Services
As part of the Google Display Network, display ads can draw attention to your business across a number of websites, including YouTube. Our paid media experts will design eye-catching ads in different formats and strategically place them in the GDN to enhance your online visibility.
Paid Social Media Advertising Services
With social media being a consistently popular channel gaining new users every day, it’s an essential place for your brand to be. Paid social allows you to segment your audience and target precisely those people who are looking for products and services like yours. Our team will plan paid social campaigns that’ll increase your click-through rate & grow your brand awareness and ROI.
Microsoft ads VS Google ads – which are better?
Whether you’ll advertise via Microsoft or Google depends on a number of factors. Both have their pros and cons. Generally, Microsoft (Bing) Advertising is cheaper and offers more profound targeting options. Google, however, is used more widely and may bring better reach. Ultimately, it comes down to your location , industry, budget and goals.
Is Microsoft Advertising worth it?
They absolutely are, if you know that a large portion of your target audience uses Microsoft channels. The interconnected channels allow a wide reach for a lower cost (compared to Google Ads). Microsoft ads also generally have a higher CTR. There are lots of other things that need to be considered, but all in all it’s worth giving Microsoft Advertising a shot.
Contact us to see whether this channel is the right option for your business needs.
What are some Microsoft Advertising guidelines?
Every advertising platform has specific guidelines. Some of the most important ones in Microsoft Advertising are related to safety. If your ads are suspected to be posing a risk to users and/or the Microsoft platforms, this will count as a violation.
It’s important to use clear, straightforward language and avoid any potential misrepresentation of your brand, products or offers. Keyword stuffing, inappropriate language and use of symbols are also frowned upon, among other things. At GRM, we make sure to comply with all policies so that your ads can shine.
If you have any questions or need help with Microsoft Advertising, be sure to reach out to us.