Alfonso PulidoSenior Digital Manager at Danone
GRM supported us succesfully in our multinational web development projects, always providing interesting points of view and new perspectives that enriched our platforms. In summary a great agency!
Jim O'DonnellExec Director of IT at CIARB
I have found GRM to be excellent partners, to be flexible and react speedily when needed. They deliver a high standard quality of work and I am happy to recommend them.
Paid advertising consultants helping you maximise your conversions
Paid media is crucial if you want to showcase your brand to users and drive more visitors to your website. This isn’t just PPC (pay-per-click), but all kinds of paid ads.
Aside from working hard on your SEO to enhance your organic traffic, our highly experienced team deliver paid media services that enhance your paid traffic and help you generate more leads and sales online.
Leverage your marketing budget and steal the spotlight
Part of a successful digital strategy is enhancing your brand’s online visibility, and PPC advertising is oftentimes a necessary step. It’s the right push you need when you want to highlight your website on search engines & various platforms and see a solid Return on Investment.
GRM Digital want to help you make the most of your investment in PPC marketing. We are dedicated to fully understanding your brand, so that our paid media specialists can create a result-oriented PPC campaign based on data & in-depth research and tailored to your unique business visions.
Paid media services
Google Ads Management Services
Google Ads is the most popular pay-per-click system in the world. It’s meant to have your business appear in the form of a paid ad at the very top of the search results page when the right keywords are triggered. Our PPC team will create a holistic Google Ads campaign to highlight your business in the global favourite of search engines.
Google Shopping Management Services
Google Shopping is a paid media channel in Google Ads that boosts the online visibility of e-commerce retailers. The GRM paid media team will craft a profit-oriented, high-performing Google Shopping strategy that’ll help your business stand out amid a vastly competitive space.
Microsoft Bing Advertising
Bing may not be the most popular search engine in the world, but it opens up your business to a whole new range of potential customers. Our paid media professionals can leverage the unique features in Microsoft Advertising – often a more cost-effective alternative to Google Ads – and showcase your brand to specific audiences across Microsoft Edge, Xbox and Yahoo.
Display Ads Services
As part of the Google Display Network, display ads can draw attention to your business across a number of websites, including YouTube. Our paid media experts will design eye-catching ads in different formats and strategically place them in the GDN to enhance your online visibility.
Paid Social Media Advertising Services
With social media being a consistently popular channel gaining new users every day, it’s an essential place for your brand to be. Paid social allows you to segment your audience and target precisely those people who are looking for products and services like yours. Our team will plan paid social campaigns that’ll increase your click-through rate & grow your brand awareness and ROI.
See our successful paid advertising projects
What does PPC mean in marketing?
What is paid media?
How does paid media work?
Paid media means placing ads on different channels in order to gain more visibility online and get buyers on your site. It works differently for each channel, but generally you pay per click (hence PPC marketing) or per a specific number of impressions.
There are various formats available. You can choose paid search ads, video ads, display ads, etc. Most social media platforms support ads, and so do search engines like Google, Bing and YouTube. What campaign you’ll opt for depends on your budget, business type and revenue goals.
What are the benefits of paid media?
Through paid advertising, you get a number of benefits. The first one is usually a solid return on investment, when campaigns are well structured.
Other benefits include:
Higher reach online
Easy targeting for the best results
Higher engagement rate
Increased brand awareness
What’s the difference between owned, earned and paid media?
Now that you know what paid media is, let’s go into owned and earned media.
Owned media refers to the content that’s under your own control. This is the content you create on your website, social profiles, in newsletters, etc. It’s basically anything that comes from you.
Earned media is the content others create about you. These can be reviews, social media posts, articles, etc. That’s why it’s called earned media – it’s created by others about you, without your influence, control or payment. It’s content that you earned through your services, products, customer support etc. to be made about you.
Any kind of content can be either earned, owned or paid. It all comes down to whether you influenced it or how much. For example, a PR article is owned if you paid for it to be created, but if someone wrote it without any input from you, it’s earned.