Google Shopping Paid Ads

Google Shopping Management Services

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GOOGLE SHOPPING AGENCY

Google Shopping management services to help your store thrive

As part of the Google Ads platform, Google Shopping is a beloved paid media channel among e-commerce businesses looking to reach people who are ready to buy.  

Google Shopping ads are shown based on product attributes rather than keywords, so shoppers can decide at one quick glance whether a product suits them or not. We’re dedicated to making sure they decide that yours does. 

Boosting your profit through Google Shopping paid ads

Simply reaching people ready to buy is not enough. They need to know every detail of what they’re purchasing. As an award-winning digital marketing agency, GRM will help you create a Google Shopping campaign that’ll get your product out there with all the relevant information guiding shoppers to an informed purchase decision. 

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Exceeding desired goals

Through our Google Shopping management services, we aim to broaden your brand’s reach, generate more qualified leads for your business, and shorten your sales cycle. 

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See our successful projects

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A luxury website build for a luxury British brand

Explore case
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RoSPA launches new ecommerce store with GRM digital

Our other paid media services

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Google Ads Management Services

Google Ads is the most popular pay-per-click system in the world. It’s meant to have your business appear in the form of a paid ad at the very top of the search results page when the right keywords are triggered. Our PPC team will create a holistic Google Ads campaign to highlight your business in the global favourite of search engines.

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Google Shopping Management Services

Google Shopping is a paid media channel in Google Ads that boosts the online visibility of e-commerce retailers. The GRM paid media team will craft a profit-oriented, high-performing Google Shopping strategy that’ll help your business stand out amid a vastly competitive space.

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Microsoft Bing Advertising

Bing may not be the most popular search engine in the world, but it opens up your business to a whole new range of potential customers. Our paid media professionals can leverage the unique features in Microsoft Advertising – often a more cost-effective alternative to Google Ads – and showcase your brand to specific audiences across Microsoft Edge, Xbox and Yahoo.

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Display Ads Services

As part of the Google Display Network, display ads can draw attention to your business across a number of websites, including YouTube. Our paid media experts will design eye-catching ads in different formats and strategically place them in the GDN to enhance your online visibility. 

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Paid Social Media Advertising Services

With social media being a consistently popular channel gaining new users every day, it’s an essential place for your brand to be. Paid social allows you to segment your audience and target precisely those people who are looking for products and services like yours. Our team will plan paid social campaigns that’ll increase your click-through rate & grow your brand awareness and ROI.

FAQs

Google Shopping is certainly worth it. Online retail constantly gains popularity and using the world’s most popular search engine’s shopping-focused channel is a great strategy to get your products out there and increase conversions.  
As any ad cost, this depends primarily on your industry and budget, as well as your goals. Google Shopping ads can cost as little as 1 cent per click, but also be a lot higher than that. Contact us to see what’s best for you and how we can help.  

How to optimise Google Shopping ads?

There are various factors to optimise if you want your Google Shopping ads to perform as best they can. One would be optimising your product feed. The images and descriptions you put in impact how well Google can scan and promote your products, so be as detailed as possible and use quality images.  

Make sure to adjust bidding based on devices and locations too. 

It’s also important to optimise your ad groups and categorise the ads effectively. Check the reports too, to see how you which ads are performing well and which ones need improvement.  

Another effective tactic is blocking certain keywords. These are what we call ‘negative keywords’ - the ones you don’t want to trigger your ad. 

Google Shopping ads VS Facebook Ads – which do you need? 

Both these channels can really help boost your sales, but they work a little differently. Google Shopping ads will show your products based on users’ searches, while Facebook Ads targets users based on interests and other parameters. This means users on Facebook can see ads for things they didn’t necessarily search for, but might actually be interested in. 

Both have pros and cons. For example, Facebook might bring more reach, while Google Shopping may be more cost-effective because the buyer intent among target customers is already there.  

Our paid media executives can help you choose the platform that pays off the most for you, so feel free to contact us. 

 

Our Clients

Proud to work with world-leading brands