Case Study

Modern Website for an Established Bosnian Brand


Founded in 1989 as the first manufacturer of bed and mattresses on the Bosnian market, NoBil have been continuously developing and expanding their product range over the years and are now a renowned local brand name that's been focused on providing customers with reliable, high-quality solutions for a good night's sleep since day one. To make those solutions available to customers across the entire country, a few years ago NoBil launched an online shop. 

With all the advancements in technology and the immense importance of digital transformation and a customer-centric approach, NoBil decided that it was time to strengthen their digital presence and give their customers the most satisfying user experience possible. So, a website upgrade and redesign were needed.

For that purpose, they needed an expert web design and development agency well-versed in WordPress web design & development and they commissioned GRM Digital.

Website revamp

After the initial audit of the existing website, the GRM team spotted some significant functionality issues. Subsequently they recommended upgrading to a newer version of WordPress and completing a revamp that would boost the site's performance and facilitate navigation, but also reflect NoBil's unique brand identity. That way, NoBil could reap the benefit of standing out from their competition, as well as creating a fantastic user experience.

Powerful and dynamic new platform

In order to help fulfil NoBil's business goals, GRM Digital improved certain features and added new ones. The team also considerably altered the appearance of the website. The redesigned website provides easy navigation, clear and detailed product information, and a subtly vibrant new design. Moreover, the team implemented a CDN to make sure that content is delivered quickly and reliably to the NoBil online shop users.

Credibility and excellent user journey

The redesign has provided NoBil with a highly functional web shop that gives users an extraordinary online shopping experience and the company a competitive edge, credibility and authority on the market. 

Client feedback nobil-logo.png

Working with GRM, we had the chance to meet a young team of people ready to take on all our business requirements. We collaborated pleasantly and ultimately received the product we needed to expand our online shop and present our vision to potential customers. Thanks to GRM Digital's hard work and dedication, we succeeded in our mission.

Anamarija Šarić Marketing Manager, NoBil

Empowering Website for an Empowering Brand

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