Google Ads Editor Version 1.7: What's New?
It looks like Google is on fire this year!
Google went through a number of changes in Editor in a relatively short time span. The latest version, 1.6, was released in April 2021, and the one before that in November 2020.
So, the latest Google Ads Editor update did come fairly soon as well, but for good reason – and it's awesome news for your PPC marketing efforts!
What is Google Ads Editor?
Google Ads Editor is a desktop tool that allows you to manage your campaigns fast and easily. It is especially useful when working on a large scale, with accounts with multiple campaigns or long lists of keywords or ads.
You can download the Google Ads Editor for free to save time optimising your ads, and then publish the changes in Google Ads whenever you want.
Google Ads Editor v1.7
Last month, Google released a new update to their Google Ads Editor application, launching version 1.7. With this new change, advertisers will manage their marketing campaigns more smoothly. It includes a number of useful new features, such as YouTube audio ads, lead form extensions, Hotel Ads and easier download.
YouTube audio ads
Audio ads are very effective in increasing brand awareness, especially if your target audience is podcast listeners and music listeners. It's an amazing feature if you're looking to get the attention of people who rely on audio.
Hotel Ads
Reach new potential customers and increase bookings by managing your hotel ads directly from Google Ads Editor.
Lead form extensions
Editor now supports a new way of creating lead form extensions that allows users to reach out to your company as they search for, discover or interact with your content.
Faster and easier downloads
You are now able to select specific parts of your campaign to download. This feature makes working on your campaigns offline much easier.
Summary
The Editor upgrade brings some handy options that will give your paid media team more flexibility and productivity in managing Google Ads campaigns. This helps maximise conversions even more and increase ROAS. We're interested to see what Google will come up with in the next Editor update!
If you have any questions or you're looking to make the most of your paid ads, reach out to us! Digital agency GRM Digital provide Google Ads management and other paid media services that'll help you gain visibility online and boost your sales.