Medical Clean is one of Germany’s leading commercial cleaning providers, with services spanning over 40 towns and cities. The team of Directors were no longer satisfied with their existing website, feeling that it was dated and didn’t live up to the brand's reputation of providing clean, efficient, and reliable services.
It was at this point that they approached GRM to provide a full WordPress redesign and rebuild, with paramount importance on using the new website to showcase the expanding services being offered by Medical Clean.
Telling the story
After our initial digital strategy session, it was clear that the website needed to help differentiate Medical Clean from others in the competitive professional cleaning marketplace. The GRM content team got to work in identifying ways that could be done through strategically placed content on the homepage, where most users were landing on their first visit. The first inclusion was an animated video in a prominent position. This was used to highlight Medical Clean’s service offering and USPs in a fast, efficient, and accessible way for the user.
Giving complete control
Another point that came from our strategy session was how adaptable Medical Clean was, in terms of offering new services to changing demand, but also in changing their strategic locations. With services and locations being two key areas of the site, we needed to develop the CMS in a way that would make it as simple as possible for their internal teams to add, delete and amend content on these pages. We were able to achieve this, putting full control in Medical Clean’s hands and limiting the need to spend development budget on small ad-hoc changes. - This is key to any successful content management system and at GRM we always aim to achieve this in our projects.
A clean, effective outcome
The outcome of the project is a clean, effective website that is scalable as Medical Clean continues to grow its business throughout German any further afield. As the business continues to scale, GRM will be there to support with further digital solutions.